Who we are & what we do

Bringing the joy and discovery of small, family-owned European vineyards to Missouri is Prost, a membership-based community of adventure-seeking, travel-loving foodies who want to experience new tastes and flavors through wine. We feature premium, rarely exported, artisanal wines from Switzerland – with a focus on those that are low-intervention, biodynamic and sustainably grown – the majority of which are not found anywhere else in the United States. Your Prost membership gives you exclusive access through curated tastings and special events where you’ll learn about the wines and the winemakers who pour their passion into every bottle.

Meet Virginia Busch

My passions in life have always been travel, family, food, animals, and wildlife. I knew that I wanted to work in the family business, and I was lucky to be able to combine my passion for wildlife conservation and hospitality by working for Busch Entertainment. A subsidiary of Anheuser-Busch. My father, August Busch III, was very passionate about this side of the business because it was a way to introduce Budweiser, and other Anheuser-Busch products, directly to the consumer. He loved meeting guests at SeaWorld and Busch Gardens. As a child, I loved traveling with my Dad to SeaWorld and Busch Gardens, and while he went to meetings, I went to the zoo. From a young age, I knew introducing families to wildlife through the zoo exhibits was a way to spark interest and passion about the animals. I wanted to raise awareness about endangered species and wild places and knew that making connections about those species could ignite a passion to conserve their counterparts in the wild. As an adult, I helped facilitate that passion working at SeaWorld and Busch Gardens. Helping to found the SeaWorld & Busch Gardens Conservation Fund and serving as a liaison for many non-profit wildlife organizations. I learned that “Making friends is our business.” is not just about selling beer but making connections to further conservation initiatives as well. I continued my journey with wildlife conservation and education leading the Endangered Wolf Center for a decade before founding Prost. 

Sustainability is at the core of many conservation issues and an aspect that intrigues me is the intersection of environment and food. Through my decades of work in the conservation field, I wanted to raise awareness about how healthy ecosystems affect our food production. I am fascinated with how much passion the vintner has for the microclimate and its health in producing an exceptional, low intervention wine.

We often settle for average wine and save the “good stuff” for special occasions. At Prost, we want you to drink the “good stuff” every time. Life is too short for mediocrity.

Our ethos is all about community and bringing friends and family together to enjoy the simple pleasures of life.

Whether you are hosting a party or just sitting on your back porch with your partner, Prost wants to be part of that through a great glass of wine.

The wine we will introduce will tell a story of the family that produced it and the place it was grown. I want to excite people enough that they will want to visit the places we find our unique wines. My memories are intertwined with amazing flavor explosions, and I want to bring that to you. 

-Virginia Busch

We select Wines that value your health

…as well as the health of the planet

Low-intervention wine is a “less is more” winemaking philosophy, focusing on minimal human interference in the vineyard and cellar to let the grapes’ natural character and terroir shine through. Also referred to as “clean” wine, this winemaking process often involves organic/biodynamic farming, using native yeasts, avoiding excessive additives such as sugar, acids or commercial yeasts, minimal or no fining/filtering and very low or no added sulfites – the result of which is authentic, expressive, and often lighter wines. Bottles often display certifications to show their biodynamic nature; these are a few to watch for. To dig deeper about what it means to be low-intervention or “clean,” click here!

Join the Community

Are you ready to discover hand-crafted wines with us? Prost Membership gives you access to purchase rarely exported, biodynamic wines at an affordable price. Learn more about our membership by contacting us today.